Disc Products
Disc Products Case Study
Client: 
Brief
The Daily Mail approached us with a long- term promotion requirement to increase its circulation.
Process
We approached Encyclopaedia Britannica with the idea of developing a bespoke
collection of CD ROMs for children to run for an entire month.
Content Partners worked closely with
Britannica and the Daily Mail promotions
department to carefully create a coherent package of compelling content.
Result
- Significantly increased circulation
- 24 different titles
- 13 million discs
- Token redemption at WH Smith and Tesco
Assassination of Richard Nixon
Description:
We were asked by The Independent to supply a major feature film that would fit The Independent brand. We were able to secure the covermount rights to "The Assassination of Richard Nixon" starring Sean Penn, Naomi Watts and Don Cheadle. The film was polybagged with The Sunday Independent and was among the first promotions to be run following the takeover of The Independent by Alexander Lebedev.
