Disc Products
Disc Products Case Study
Client: 
Brief
The Daily Mail approached us with a long- term promotion requirement to increase its circulation.
Process
We approached Encyclopaedia Britannica with the idea of developing a bespoke
collection of CD ROMs for children to run for an entire month.
Content Partners worked closely with
Britannica and the Daily Mail promotions
department to carefully create a coherent package of compelling content.
Result
- Significantly increased circulation
- 24 different titles
- 13 million discs
- Token redemption at WH Smith and Tesco
Bafta weekend
Description:
Telegraph Media expressed an interest in running a weekend of Bafta award winning movie covermounts. The films we offered were from various studios including Paramount. Eventually the paper settled on Paramount's "The Spy Who Came In From The Cold" and "Beckett" which we licensed from an independent distributor. The films were presented in a double wallet and covermounted on the weekend of the Bafta awards.
