Disc Products
Disc Products Case Study
Client: 
Brief
The Daily Mail approached us with a long- term promotion requirement to increase its circulation.
Process
We approached Encyclopaedia Britannica with the idea of developing a bespoke
collection of CD ROMs for children to run for an entire month.
Content Partners worked closely with
Britannica and the Daily Mail promotions
department to carefully create a coherent package of compelling content.
Result
- Significantly increased circulation
- 24 different titles
- 13 million discs
- Token redemption at WH Smith and Tesco
Children's Audiobook Week
Description:
8 Covermounts in 8 days!! During October 2011 Content Partners supplied The Guardian and The Observer with 8 consecutive Children's audio book covermounts. Titles included "Paddington", "Just William", "The Worst Witch" and "Just So Stories". This was the first time a UK paper has inserted a covermounted disc for eight consecutive days.
