Disc Products
Disc Products Case Study
Client: 
Brief
The Daily Mail approached us with a long- term promotion requirement to increase its circulation.
Process
We approached Encyclopaedia Britannica with the idea of developing a bespoke
collection of CD ROMs for children to run for an entire month.
Content Partners worked closely with
Britannica and the Daily Mail promotions
department to carefully create a coherent package of compelling content.
Result
- Significantly increased circulation
- 24 different titles
- 13 million discs
- Token redemption at WH Smith and Tesco
Children's Fairytale Collection
Description:
Christmas is always a competitive period in the newspaper promotions industry. CP sourced this compelling collection of kids animated movies for the festive season. The collection was a must buy for the Daily Mail and so it was bought a year in advance of the promotion hitting the newsstands. With this extra production time CP once again utilised its Asia supply chain and imported DVDs via our office in Taipei. Advantageous exchange rates during the period created an arbitrage opportunity in the replication market and we were able to save the Daily Mail a great deal of money by producing the 6m DVDs in Asia at that time.
