Disc Products
Disc Products Case Study
Client: 
Brief
The Daily Mail approached us with a long- term promotion requirement to increase its circulation.
Process
We approached Encyclopaedia Britannica with the idea of developing a bespoke
collection of CD ROMs for children to run for an entire month.
Content Partners worked closely with
Britannica and the Daily Mail promotions
department to carefully create a coherent package of compelling content.
Result
- Significantly increased circulation
- 24 different titles
- 13 million discs
- Token redemption at WH Smith and Tesco
Heathers
Description:
The Guardian and Observer's marketing team had expressed an interest in covermounting "Heathers" the dark comedy starring Winona Ryder and Christian Slater. The film had a UK certificate of 18 which was against the newspapers policy of excluding younger readers. Knowing, due to it being several years old, this film would now probably gain a 15 certificate we looked into having the film re classified by the BBFC and the IFCO. Fortunately our assumption was correct and the film was re classified as a 15 certificate and The Observer ran this as a successful covermount promotion.
