Disc Products Case Study

Client:

Brief

The Daily Mail approached us with a long- term promotion requirement to increase its circulation.

Process

We approached Encyclopaedia Britannica with the idea of developing a bespoke collection of CD ROMs for children to run for an entire month.

Content Partners worked closely with Britannica and the Daily Mail promotions department to carefully create a coherent package of compelling content.

Result

• Significantly increased circulation
• 24 different titles
• 13 million discs
• Token redemption at WH Smith and Tesco