Disc Products
Disc Products Case Study
Client: 
Brief
The Daily Mail approached us with a long- term promotion requirement to increase its circulation.
Process
We approached Encyclopaedia Britannica with the idea of developing a bespoke
collection of CD ROMs for children to run for an entire month.
Content Partners worked closely with
Britannica and the Daily Mail promotions
department to carefully create a coherent package of compelling content.
Result
- Significantly increased circulation
- 24 different titles
- 13 million discs
- Token redemption at WH Smith and Tesco
Jesus of Nazareth Collection
Description:
Adevarul Holding asked Content Partners to provide them with an Easter 2011 promotion. Working with ITV Global, we were able to license and produce the classic Franco Zeffirelli miniseries Jesus of Nazareth. The cast is: Robert Powell, Laurence Olivier, James Mason and Anne Bancroft. This turned out to be one of the most successful DVD promotions that Adevarul Holdings have ever launched.
