Disc Products
Disc Products Case Study
Client: 
Brief
The Daily Mail approached us with a long- term promotion requirement to increase its circulation.
Process
We approached Encyclopaedia Britannica with the idea of developing a bespoke
collection of CD ROMs for children to run for an entire month.
Content Partners worked closely with
Britannica and the Daily Mail promotions
department to carefully create a coherent package of compelling content.
Result
- Significantly increased circulation
- 24 different titles
- 13 million discs
- Token redemption at WH Smith and Tesco
Marilyn Monroe Collection
Description:
In February 2011, we sourced, produced and supplied an iconic collection of Marilyn Monroe movies including all of her most successful films, such as "Some like it hot" and "Gentlemen prefer blonds". In order to put this classic collection together, we licensed titles from the catalogues of MGM and Twenty Century Fox.
