Disc Products
Disc Products Case Study
Client: 
Brief
The Daily Mail approached us with a long- term promotion requirement to increase its circulation.
Process
We approached Encyclopaedia Britannica with the idea of developing a bespoke
collection of CD ROMs for children to run for an entire month.
Content Partners worked closely with
Britannica and the Daily Mail promotions
department to carefully create a coherent package of compelling content.
Result
- Significantly increased circulation
- 24 different titles
- 13 million discs
- Token redemption at WH Smith and Tesco
The Best of British Comedy
Description:
Content Partners worked closely with the leading audio comedy distributor to compile a bespoke collection of clips and sketches featuring some of the most contemporary British comedians as well as the late American comedian Bill Hicks. Hicks is widely regarded as one of ther all time greatest writer/performers and by talking directly to his family we were able to include one great sketch recorded shortly before his death, hence the title "The best of British Comedy(and Bill Hicks).
