Disc Products
Disc Products Case Study
Client: 
Brief
The Daily Mail approached us with a long- term promotion requirement to increase its circulation.
Process
We approached Encyclopaedia Britannica with the idea of developing a bespoke
collection of CD ROMs for children to run for an entire month.
Content Partners worked closely with
Britannica and the Daily Mail promotions
department to carefully create a coherent package of compelling content.
Result
- Significantly increased circulation
- 24 different titles
- 13 million discs
- Token redemption at WH Smith and Tesco
The Dark Knight
Description:
Through CPs extensive connections in the film studio sector we are often able to offer exclusive promotional content and merchandise around the time of a movie release. CP was involved in the production of this compelling promotional DVD just before the premiere of the new Batman movie "The Dark Knight".
