Disc Products
Disc Products Case Study
Client: 
Brief
The Daily Mail approached us with a long- term promotion requirement to increase its circulation.
Process
We approached Encyclopaedia Britannica with the idea of developing a bespoke
collection of CD ROMs for children to run for an entire month.
Content Partners worked closely with
Britannica and the Daily Mail promotions
department to carefully create a coherent package of compelling content.
Result
- Significantly increased circulation
- 24 different titles
- 13 million discs
- Token redemption at WH Smith and Tesco
The Good Sleep
Description:
As part of The Guardian and Observers "Wellbeing" month Content Partners were trusted with the job of producing and delivering "The Good Sleep" CD which offered readers relaxtion and good sleep promoting exersise techniques.
